Are TV Shopping Channels Holding Their Own?
Over the past 20 years, TV shopping channels have become increasingly more sophisticated, and most of them now operate their own web-based stores that allow customers to browse product catalogs however and whenever they want. Driven by highly-connected customers who demand experiences that adapt to their preferences in purchasing and shopping, OmniCommerce helps TV shopping channels unify the call center, web store, mobile apps, and other touchpoints to provide an integrated customer engagement experience in real time.
Imagine being able to save on the monthly subscription fees that your current satellite or cable TV provider takes great pleasure in charging you with – on top of all the expense associated with the purchase and installation of the satellite equipment itself.
Simply put, the value I place on a Shopping Channel item will be equal to the likely cost to replace the item with a one of similar a style, construction, quality, content and of equal merit from a similar source, not necessarily the same channel from which it was purchased.
With the exception of one channel that was forced to liquidate after being being found guilty of fraud, to date, I have never seen an item of jewellery where the weight of the gemstones, diamonds or metal fell below that stated by the Shopping Channel on their sales documentation, in fact most have been about 10% more.
All that is required to watch free TV off the air is to connect the cable from your new antenna to the input to your TV – where your current cable or satellite box hooks to. You simply hook up the cable, go to your setup menu and select the signal input to be ‘Antenna’ instead of ‘Cable’, and start the channel scan mode.