Cognitive And Institutional Predictors Of Initial Trust Toward An Online Retailer
It used to be only eBay who was after it, but social networking superstar Facebook recently rolled out Marketplace which allows users to buy and sell among themselves within the FB community. Launched in 2007 by two former Amazon employees, Flipkart sells everything from cellphones to suitcases and cosmetics. Amazon India may have surpassed Flipkart to become the biggest online retailer in the country last month. Or, they can do everything they can to slow down the growth of the kumquat market.
We’re into November – traditionally the time of year when online retail order volumes start their gradual ascent as we approach the peak shopping period over late November / early December. One-to-one marketing is the ultimate form of market segmentation, targeting, and positioning-where the segments are individuals. Amazon has made significant investments in India, with founder Jeff Bezos recently funneling $3 billion into his company’s operations in the country. Have a Wholesale webpage with a form where retailers can request your catalog and price list.
Helped by the fact that some 73 percent of homes now have access to cheap digital photography technology, according to a consumer study conducted by NDP Group, online photo printing has grown into a nearly $2 billion industry. So effectively you’d still rely on Agency pricing to maintain control, or you’d let the market sort it out.
Jeff Bezos, the chief executive of the online retailer, said in June it would invest an additional $3 billion in India after investing $2 billion already, and has recently rolled out its Prime membership service in the country. After you have chosen the brand you want and have gotten the prescription for your lenses then consider buying your contact lens online. The Arkansas-based retailer lobbied for years for permission to open its own brick and mortar stores in India, but the country’s restrictive rules on foreign investment made that impossible. As the term suggests, online shopping is only possible through the internet, therefore, the connection speed matter a lot here. Retailers today have a variety of precision tools that they can apply to discrete parts of these shopping pathways. That was fine when online sales were 2% to 3% of revenues, but the whole system falls apart when that number reaches 15% to 20%.
These retailers are dealing with national and international markets so they are better able to meet even a minimal demand for such merchandise, and, with their low overhead advantage, even slow moving items create no real problems. Indeed, analysts and industry consultants have been urging retailers to better leverage their physical stores by also seeing them as warehouses from which goods can be shipped. Merchants also risk fraudulent purchases if customers are using stolen credit cards or fraudulent repudiation of the online purchase. But retailers will have to devote resources to this search for innovations along the customer’s pathways.