Home Shopping In China China Business Review
A home shopping network for gun sales will soon launch six hours of programming, then expand to 24/7 within a year. This corresponded to the front row of order takers in the HSN Studio at the Levitz Center (so named as the location was a former Levitz furniture store) in Clearwater, Florida After several months, this system was no longer adequate and HSN entered a phase where a phone system from GTE was used.
It turned out to be Barry Diller’s retail portfolio, which was composed of Home Shopping Network (the core of the business), a shopping channel in Germany, a small and struggling auction business in the UK, and a portfolio of e-commerce catalog brands called Cornerstone.
Castle, who also serves as manager of the Social Responsibility Network and GTV Live Shopping LLC, described GunTV as a team of individuals who have a long-standing career in selling products” through broadcasting platforms like home shopping channels and infomercials.
HSN’s interactive shopping program Global Plaza, for instance, sold electronics and jewelry through the Internet In May 1995, HSN supplied Global Plaza to Microsoft’s Interactive Television service and to Intel’s CablePort, which connected personal computers to broadband networks faster than standard modems.
Another challenge home shopping networks face in China is that Chinese customers are accustomed to inspecting a product before they hand over their money, and many Chinese consumers have a tendency to buy the same item in different sizes and colors, keep one, and return the rest.