How Do I Sell My Products Wholesale To Retailers?
The advent of technology brought many benefits along with it, but the dark aspects are also not hidden. Profitable online businesses involves having a central location in order to attract a larger number of shoppers, charging high enough prices to cover the costs of goods as well as marketing, and developing high efficient inventory and fulfillment systems so that the company can offer goods at lower costs than competitors and still make profit.
The issue is that the soft goods licensees don’t want to commoditize the product and simply sell to any vendor who wants to buy from them – they want to sell only to strategic vendors that they have determined make sense in their overall distribution plan, and small online retailers (and small bricks and mortar retailers) are not part of their plan.
In Europe as a whole, online retailers in 2016 are expanding by 16.7% in a fairly stagnant retail market, hence sales through stores are expected to diminish by -1.5% overall this year, and as much as -4.3% in the UK. The comparable figure in the U.S. is -2.2%. This is creating major strategic issues for store-based retailers.
Online retailers are truly making an effort to make everyone feel that online shopping is something at they should be doing, and by making it accessible to the Spanish community, which happens to be one of the most widely spoken languages around the world, they are all but guaranteeing that their online business will be a complete success.
Most often this occurs when the customer uses the website to make the purchase and clicks on the wrong item or when the consumer contacts customer service to make the buy and provides a different product number or code than the one for the product they really want.