Walmart is taking another run at breaking into the Indian market – this time by writing a fat check. They were also among the first to utilize cloud computing (which dramatically lowers entry and operating costs) and to enhance marketing efficiency through social networks and online advertising. Do they have any grounds to demand this from us. Also there currently no local licensees for products we are retailing, as we still trying to develop a market and gauge demand. Some non-digital products have been more successful than others for online stores.
One of the best things about eBay is that you can list an item and, as long as your keywords are solid, price is fair and your listing clear, it will sell even if you do literally nothing else to market it. I think the biggest advantage eBay has is name recognition.
For instance, Amazon has already earned valuable patents on keystone innovations such as 1-Click checkout and an online system that allows consumers to exchange unwanted gifts even before receiving them. The recession has induced many shoppers to buy online rather from traditional stores. If traditional retailers hope to survive, they have to turn the one big feature that internet retailers lack—stores—from a liability into an asset. Could you zap me an email ssillcox@ and I’ll share a few bits and pieces with you.
When it comes to access and support, most online retailers provide return-specific links on the home page that make the returns policy easy to find, but a best-practice recommendation from the study is to place links in the shopping cart, shipping or customer service sections as well.
As part of the relaunch, BHS has scrapped its once wide range of product verticals and is honing in on lighting and home furnishings, which made up over 50 per cent of BHS’s online revenue before it shut up shop earlier this year, according to the brand.