Shopping Malls Trump Online As Consumers Crave Engagement (1)
The cyber city of Hyderabad is set to break all records by adding 15 shopping malls on its ground within this year. Don’t overlook the cultural opportunities for a shopping center; many of the layout arrangements that make for aesthetically pleasing, friendly shopping experiences can also be used for small open air concerts or small theater productions; in addition to pulling more customers into the mall, it’s a point of differentiation that, in a world where over 800 shopping centers, totaling 106 million feet of floor space were opened last year, is critical.
If you love Asian shopping and the unique shops that can be found in the commercial rich area on Richmond’s No. 3 road between Capstan and Alderbridge is perfect if you are itching to feel and taste the sights and sounds of Hong Kong without actually going there.
Department stores were mostly located in the commercial districts in the urban centre, before the local department store Wing On opened its branch store in the first private housing estate of Hong Kong (Mei Foo Sun Chuen) in the 1970s, and the Japanese department store Yaohan opened its first store in the shopping mall in a new town (Sha Tin) in the 1980s.
Other longer-established malls continue to improve their range of outlets, Emirates Boulevard next to the elegant Jumeirah Emirates Towers, Burjuman , City Centre , Lamcy Plaza , Wafi City , Al Mamzar Shopping Centre and Mercato Mall, are just a few worth visiting.
In this section, I shall illustrate the relationship between the shopping malls and communities and how the malls have been breaking down the social ties in the neighbourhood; in the next section, I shall illustrate how the shopping malls have been turning the neighbourhoods or even the while city into sites of consumption.