Is Your Future In Selling On Cable TV Shopping Channels?

When TWC announced they were merging and would now be known as Spectrum, we were assured it wouldn’t change a thing for the consumer. In addition to Home Shopping Network’s on-air hosts and celebrities mentioning the Web site frequently as they pitch products – with an graphic on screen – the network has begun to more deeply integrate its televised and Internet activities. The jewellery is mass-produced in the Far East in large factories employing hundreds of workers. USA also has in its online stable , Hotel Reservations Network and the dating service , all three of which are profitable. Some channels go one step further and claim an item to be hand-made which simply is not the case.

For instance, for DEN Snapdeal TV shop, 26 per cent of the sales come from mobiles and tablets, 19 per cent from footwear, 13 per cent from home and kitchen and …

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