The Battles Of JAMIEBOO (1)
L is usually applied to enclosed retail structures (and may be abbreviated to simply mall) while shopping centre usually refers to open-air retail complexes. By looking at the locations and distribution of the shopping malls, which are usually situated on top of the MTR stations and linked to the KCR stations, we know how important the mass transit system is for the retailing and commercial activities, as the presence of the malls indicate the concentration of these two activities in the regions.
The location of escalators, the grouping of shops, the framing of views, the lighting and many other details are well planned with the intention to keep the visitors staying inside the malls as long as possible and to direct them to walk pass as many shops as possible, and thus increase the chance of earning money from them.
In the Canadian market, Cineplex Digital Media , which already operates networks in cinemas and building concourses recently announced that it will expand its network footprint by adding 10 high-traffic shopping centers to its DOOH portfolio through a new partnership with Oxford Properties Group.
All of this are design with the conscious of trying to ease traffic congestion from the car leaving and entering from the 2 main road, RAMA I Rd. and Rajdamri Rd. The CentralWorld shopping complex will feature: over 300,000 sqm of world-class shopping center offering a diverse selection of anchor stores, retail shops, restaurants and entertainment; 80,000 sqm of premium grade office tower; a convention center and meeting complex of 17,000 sqm complementing a 500-room five-star deluxe hotel.
Although the first shopping mall of Hong Kong was not built in the new town, the prevailing mode of developing, designing, building and management of the composite buildings with residential towers and shopping malls originated in the new towns in the 1980s.